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Programmatic Ad Buying

Programmatic Ad Buying

At You Squared Media, we strive to be on cutting edge with all forms of advertising. Programmatic buying refers to any ad space bought automatically on a targeted web page via bidding or directly. It also can include re-targeting (An ad that will follow those that show some sort of interest to your website) Programmatic advertising is bought on a cost-per-thousand basis. (Programmatic advertising will be offered upon website completion and competitive research is complete.)

Management Service Includes:

  • Market research on mobile and computer display inventory
  • Recommendations via a CPM (cost-per-thousand)
  • Expected targeted impressions
  • Graphic design
  • Website integration
  • Monthly reporting including CTR (Click Thru Rate)

 

Retargeting

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