Media Planning & Buying
The combined reach of an emotional and lasting impression from a TV or Radio ad with the targeted capabilities from digital marketing offer an opportunity to reach more people than ever before.
Media Planning & Buying
At You Squared media we identify the most cost-effective, target-rich tactics and incorporate all of the unique constraints. your business faces. Not being affiliated with a specific media company allows us to truly provide an unbiased recommendation based on results needed, target market, and budget. We develop a deep understanding of your customers, how they interact with your business and the media they take in in order to deliver your message to your highest profitable targeted audience.
Here are a few of the information systems / resources used to develop great media plans:
- Arbitron Radio Ratings
- Neilson TV Ratings
- Customer Research
- Competitive Research
- Scarborough Qualitative Research
- Media Market Guide Cost Information
Because we buy media for multiple clients, the rates negotiated are typically the best the staton has to offer. Things to consider are:
- Market Comparisons
- Compromising Outside Factors
- Market Trends
- Client Competitive
- Cost-Per-Point, Reach, Frequency
Low Rates Are Great, But Meaningless If They Never Run, or Are Never Seen.
TV | Radio | Production
Check Out
Our YouTube Channel
To See Some Of Our
Video Production
Media Auditing / Reporting
Invoice Auditing
Every invoice and or ad is cross-checked against the original order. Deviations are flagged for investigation. Incidents without satisfactory explanation result in cash credits or make goods of greater value. All cost deviations are automatically flagged for follow-up and correction.
